The Garaj Mahal
Kent Jacobson, our founder and CEO, started Absolute right out of his home in the Minneapolis Northern Suburbs. We would sometimes refer to our Sales force in “Building G” which, to those in-the-know, was Kent’s garage. If you know Kent, you know he doesn’t do anything small-scale. So it won’t surprise you that Building G also went by the name of the Garaj Mahal.